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You may require the assistance of the appropriate best content planning tools at times.
It takes more than just establishing a list of blog ideas and going through them to develop a scalable, repeatable, and effective content marketing strategy. Take the time to plan out your content and content strategy to develop content that engages and delights across platforms. That’s how you can create a content marketing plan that generates more leads and customers than you’ve ever seen, or at the very least, gets your content and brand discovered on search engines.
But, as anyone who has tried to establish a successful content marketing plan can attest, it isn’t easy.
You’ve come to the right place if you want to streamline your content marketing and establish an efficient and productive content marketing strategy. Here are some fantastic content planning tools to help you get the most out of your content marketing strategies.
Why Should you care about Best Content Planning Tools ?
Your marketing strategy will be more effective if you plan your blog, social media, and video material ahead of time. Everything from developing your email list to driving website traffic to increasing income relies on consistency. When you sit down and figure out what you want from your content marketing, you’ll be able to create the type of content that will help you achieve those goals—and you’ll be able to ensure that your overall business goals and your content goals are aligned so that they complement rather than compete.
Increasing Consistency
You probably don’t just publish content to one marketing channel and call it a day. Among other things, you presumably blog, post on social media, send an email newsletter and share video content on YouTube. However, when you have several channels to manage, it can be difficult to maintain the consistency required to grow a following and establish yourself as a thought leader in your field.
Identifying Gaps
Once you’ve established your objectives, you can plug your content into one of the content planning tools on our list to quickly identify gaps in your content strategy or determine whether your content will help you achieve your objectives. You can also check to see if you’re sending too many sales emails, not going live frequently enough, or not uploading enough original, native content to your social media channels. You can solve holes in your content strategy before they become problems for your brand.
Maintaining Focus
To keep on target, both lone influencers and large marketing teams require content planning tools. If you’re going it alone, outlining your content will assist you to estimate how much time you’ll need to produce the material you’ve envisioned. If you have a marketing staff, your content will almost certainly go through several hands before it is released. With a proper plan in place, you’ll be able to bring your marketing team together and keep your content on schedule.
It’s difficult enough to create content. It’s easy to feel overwhelmed and let something (or many things) slide through the cracks when you add the stress of not knowing when or how to develop and distribute your content to the mix. Thankfully, we’ve put up a list of the top 10 content planning tools we’ve found to help you improve your content marketing.
1. Loomly
Loomly is a social media content management app that may help you track ideas, write, optimize, and preview articles, as well as schedule them all from within the app. You may also track how well your social media content is performing to determine what works and what doesn’t. You can also use Loomly to communicate with users who interact with your social media content.
A free trial is available. Monthly fees range from $25 to $249+.
2. ContentCal
ContentCal is a simple content planning tool that lets you interact with your entire team and issue precise approvals so that the proper people have access to the right information. Because ContentCal is a mapping software, users can see their material, making it easier to understand where you stand in terms of project completion. To keep photographs, timetables, campaigns, and correspondence all in one place, ContentCal employs the platform’s own automatic posting and workflows.
Monthly plans range from $17 to $47.
3. MarketMuse
MarketMuse is an AI-powered content planning tool that allows you to take a high-level glance at your content or get into the weeds and intricacies. It assists authors in analyzing both their own and their competitors’ content in order to identify ranking potential and content gaps. MarketMuse also provides briefs for each piece of content, including internal linking opportunities, title and keyword ideas, and questions to answer.
A free trial is available. Monthly plans range from $79 to $1,499 per month.
4. Monday.com
Monday is a project management app that also doubles as a content planner. It features a calendar, Kanban, and other templates for managing your material and is customized to your team’s needs. It’s simple to track progress by creating a timetable and assigning tasks to team members. You may schedule content, organize future material, and even invite others from outside your company to participate with Monday. Monday works with other project management and communication software such as Trello, Slack, Excel, Google Apps, and Dropbox.
A free trial is available. Monthly fees range from $8–$16+.
5. Trello
Trello is one of the most basic content planning tools on our list. It uses a Kanban system to plan content, with cards that may be moved across boards as needed. Trello’s commenting and task management features make working together with a snap. Trello boards can be used to plan content, create to-do lists, and brainstorm ideas, among other things. Trello also has a calendar view that makes it simple to spot gaps or repetitions in your content marketing strategy.
The plan is free. Monthly fees range from $9.99 to $17.50.
6. DYNO Mapper
Another content planning tool, Dyno Mapper can help you plan content for your website, build your content strategy, generate the content you need to accomplish your goals and improve your website linking to make it easier for users to navigate. DYNO Mapper connects with Google Analytics to provide you with more information about your clients.
A free trial is available. Plans cost $40–$259 per month.
7. Content Snare
Content Snare is an excellent content planning tool that allows you to centralize your content marketing initiatives. It includes a simple drag-and-drop interface that allows you to create instructions, prompts, and reminders for all collaborators or content marketing firms. From the Content Snare dashboard, you can track the status of any outstanding activities.
A free trial is available. Monthly plans range from $9–$69+.
8. Asana
Asana is a project management application that may also be used to plan content. Asana can help teams and individuals organize, track, and manage their content schedules. Asana is another drag-and-drop tool with a variety of views to help you visualize your content strategy in the way that works best for you.
A free trial is available. Monthly prices range from $10.99 to $24.99+.
9. Gather Information
Gather content allows you to collect all of your content ideas, emails, and data in one place. You may also invite other people to work on each piece of content with you. Gather Content is a project management tool that can be used to organize content, build templates to keep your content consistent, track your progress, and more.
A free trial is available. The cost each year ranges from $1,188 to $9,588.
10. ProjectManager
ProjectManager is a project management tool, as you might imagine from the name. It is, nevertheless, an excellent content planning tool. You can see specifics about your content marketing plan, who’s responsible for what, and what still has to be done using Gantt charts, Kanban, and the dashboard.
A free trial is available. The cost per user each month ranges from $15 to $25.
The Final word about content planning companies
A smart content strategy is a good start, but to execute your campaign, you’ll also need the right content planning tools. Content planning tools aid in the coordination of your whole content marketing strategy, allowing you to focus on getting the greatest outcomes.
You must first identify what is most important to you before selecting the best content planning tools for your brand. Is a tool that will post straight to your social media accounts more appealing to you, or do you want a comprehensive solution to handle your content marketing campaign from beginning to end?
The content planning tools on this list are a terrific place to start no matter what you require!
