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With so many SEO tools available, it can be difficult to know which ones are right for your company. Small businesses have a lot of tools and guidelines because they’re usually on a budget and need to complete some jobs quickly. However, because site architecture, search/traffic volumes, and budgets are often significantly larger, enterprise-level organizations require more expansive solutions to fulfill their SEO needs.
The beautiful thing about SEO for an enterprise-level organization is that you can start on the first or second base, if not third. Most company domains have numerous pages that, with some on-page optimization and link building, can easily gain ground on competitors in the SERPs. With larger SEO budgets, they can also afford high-quality solutions to help them achieve their SEO objectives.
Most businesses develop their unique mix of SEO outsourcing and in-house work. According to Marketing Charts, 81 percent of businesses either completely outsource SEO or seek strategic advice from SEO experts while performing the work in-house in their marketing and IT departments. You’ll need robust the best enterprise SEO tools if you’re going to undertake any in-house work.
What are SEO tools for businesses?
Enterprise SEO tools are all-in-one SEO platforms that give a single interface for enhancing online rankings by combining solutions for keyword research, technical site audits, content optimization, backlink management, and competitor analysis. These platforms frequently contain tools to boost pay-per-click (PPC) performance. If businesses used distinct management tools to keep track of all the data provided by these suites, their processes would quickly spiral out of control. Plus, creating and maintaining the APIs they’d need to connect them all would take a lot of developer time.
SEO is critical for boosting organic (non-paid) traffic to your website and increasing revenues. Search engines won’t be able to tell if your material is valuable to their readers if you don’t have effective SEO, and you’ll likely fall way down the rankings.
1. SeoClarity
You may use SeoClarity to develop personalized SEO dashboards for your entire marketing team. To find duplicate content and site issues, run site audits and deep crawls.
Local Clarity is a seoClarity feature that allows you to take advantage of local keywords for businesses that segment their operations depending on the area. Discover which of your domain pages may generate the most SEO gains right now using the Keyword Clarity tool. Link Clarity will show you which pages require the most inbound connections and will notify you of broken links and changes in page rank for related domains.
Monthly cost: $3,000-5,000+
2. Linkdex
As the name implies, Linkdex provides excellent link-building tools. You can scribble down notes for each link you’re developing to show your team where you are in the process, in addition to seeing which domains link to your competitors and your pages. It’s all there, whether you wrote a publication, received a rejection from a webmaster, or attempted to disavow a link.
Indeed, task management is one of the most useful Linkdex capabilities from a management standpoint. Within one simple dashboard, you can assign, check off, and discuss various SEO activities. You can also utilize Linkdex’s advanced tracking and forecasting capabilities to determine which optimization adjustments will have the greatest impact. Then, for local visibility, you can fine-tune your analysis down to the zip code level.
Monthly cost: $600-1,200
3. BrightEdge
BrightEdge has a proprietary metric called Share of Voice that measures your overall visibility based on your local carousel, videos, photos, links, videos, and e-commerce signals. This combination of characteristics makes it easier for teams with less SEO knowledge to prioritize work as they confront SEO difficulties.
BrightEdge also offers in-depth competition analysis, revealing the pages, page layouts, and inbound connections that are driving their success in search rankings.
BrightEdge’s discovery tools can help you figure out which keywords are winning for your competition and which chances you’ve overlooked. BrightEdge helps you generate a 360-degree perspective of your digital marketing plan by combining domain analytics and social data with SEO statistics.
Enterprise level costs $4,000+ per month.
4. Searchlight for Conductor
Conductor Searchlight uses Adobe Omniture and Moz OpenSite Explorer connections to provide you with a daily picture of your search rankings. It also includes tools for determining which types of content are most popular, allowing you to generate and promote material that has an impact on your rankings.
Conductor Searchlight can also assist you in identifying simple modifications that will enhance page rankings. If a page ranks well for a keyword but isn’t your intended landing page, Conductor Searchlight will recommend adding an internal link to your preferred landing page with your keyword as anchor text.
To use Conductor Searchlight, you’ll need a team with some SEO experience; while it suggests activities and provides valuable insights into what needs to be fixed, it doesn’t always help you determine your top priorities. If your team is familiar with SEO, they’ll appreciate the detailed research and appealing user experience.
Monthly cost: $2,000+
5. SearchMetrics
Prepare to have your mind blown, because SearchMetrics appears to be able to handle anything. Check for SEO and content study. Check for SEO-friendly content briefs. Check for competitor research. Check for reporting. This comprehensive solution, which is divided into four sections – Research Cloud, Content Experience, Search Experience, and Site Experience – assists you in planning, executing, monitoring, and reporting.
The user interface is extremely user-friendly, and it’s also a fantastic platform for team collaboration. Without leaving the Suite, you may create content, tag others, and follow workflows and projects. API integrations and Consumer Insights can help you go even further.
Cost: $69+/mo
6. MarketMuse enterprise SEO platform
Enter MarketMuse, a content marketer’s dream. MarketMuse offers tiers to meet your budget and goals, ranging from simple optimization tests to full-fledged content strategy development. It’s dubbed an “AI Content Intelligence and Strategy Platform,” and it uses mountains of data to help you plan your content. Machine learning automates tasks that might otherwise take you hundreds of hours to complete.
This tool can help you forecast the performance of your content before it goes online. It may also generate optimal content briefs to help you with your production process. It also has a natural language generator that can even write your content for you!
Cost: $79-1,499/mo
The final word about enterprise SEO software
Choosing the most appropriate enterprise SEO software for your company
When choosing an SEO suite for your company, think about what features are most important to you. Is your company limited to local customers? Perhaps you have a competitor who consistently outperforms you. Enterprise SEO services assist you in resolving a multitude of issues and improving your website’s overall ranking.
