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6 Best SEO Tools For ECommerce – Every online business needs

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Ecommerce SEO tools are designed to help you better understand your online store’s performance and identify important changes and development areas that can help you expand your online business. As the globe goes past COVID, the online store model is becoming more popular. these tools are useful whatever CMS you use like WordPress, Shopify, Etsy, etc.

online trading now accounts for nearly a quarter of all global revenues. If you want your store to succeed, make sure you follow fundamental search engine optimization strategies, such as on-page SEO and off-page SEO strategy, keyword research, link building, and so on.

Google changed the SEO game with the helpful content update, so using SEO platforms and tools will definitely make the difference

Instead of handling everything on your own, there are a few e-commerce SEO platforms you may utilize to increase your website’s ranking performance. The following is a list of both paid and free SEO tools resources.

The Top 6 SEO Tools for Ecommerce

1. Ahrefs

For good reason, Ahrefs is at the top of our list. Ahrefs is a great SEO tool for eCommerce website store keyword research, competitive analysis, link development, and more. It’s a fantastic SEO tool for conducting a thorough Search engine optimization assessment of your online business site fast and efficiently.

Ahrefs is one of the most amazing technical SEO tools for determining where your website ranks and how far you have to go, from spotting broken links to figuring out where your posts rank. It may also assist you in conducting a comprehensive backlink analysis and identifying pages that link to your competition as well as pages that connect to you. It’s one of the most effective techniques for determining how well your website is operating.

Ahrefs Seo tool

Ahrefs Key Features:

  • To compare the content on your website, use Content Explorer.
  • Compare your online store website’s performance to that of competitors.
  • An all-in-one eCommerce SEO solution.
  • keyword suggestions including search volume.
  • backlink analysis
  • site explorer
  • SEO authority tools
  • keyword explorer
  • paid SEO tools

2. KeyWordFinder Keyword research tool

Following that is KWFinder by Mangools. It’s another excellent eCommerce SEO tool for locating popular keyword ideas. If you’re seeking the greatest e-commerce solutions to help your business develop, look no further. KWFinder, as the name suggests, is a useful tool for swiftly doing different keyword research.

The user interface is simple, with all of the keyword analysis information you require at your fingertips. If you don’t require more detailed feedback on your keywords and just need something simple that gives you enough actionable info, KWFinder is a great option.

KeyWordFinder Keyword research tool

KWFinder Characteristics:

  • Simple user interface
  • Affordable
  • Ideal for assessing the level of SERP ( Search engine rankings ) competition.
  • A user-friendly and informative dashboard
  • Perfect for long-tail keywords

3. Google Search Console

Google Search Console is a fantastic free tool for rank tracking your website’s search results and organic traffic and getting a detailed report on website performance on the Google search engine and how targeted keywords perform. You can simply rank your content on Google with precise web page Search metrics. It also allows you to submit sitemaps and specific URLs for crawling plus Google search engines crawl statistics.

This is an excellent free tool that provides you with thorough reports on how Google views your website and what you can do to enhance content marketing. This is the tool to use if you want to improve your SERP rankings. One of the best SEO tools for eCommerce websites and the best free tool is Google Search Console.

Google Search Console Key Features:

  • If you have any major problems, you can utilize Google Search Console to find and fix them.
  • This is Google’s property supporting SEO efforts.
  • Ideal for rank tracking and optimizing your website, this tool is essential for content marketing marketers. It provides you with complete performance statistics.
  • Site speed metrics ( google page speed insights )
seo tools for ecommerce

4. Google Analytics

Google Analytics is one of the amazing SEO tools for eCommerce sites, that you should use in search engine marketing. It’s intended to provide you with a real-time search website traffic picture of how many people are visiting your website and how they interact with it.

This is an excellent option if you’re seeking the greatest & best SEO platforms for eCommerce available. Above all, it’s completely a free tool. You must know how to track your visitors attentively if you want your e-commerce store to rank highly on Google. Analytics is an excellent tool for accomplishing this.

Google Analytics Key Features:

  • Accurate real-time reports
  • Simple user interface
  • Multiple views are simple to set up.
  • Combine with google tag manager for conversion metrics.
  • It’s the best free SEO tool!

5. SEMRush SEO audit tool

SEMRush is a tool similar to KWFinder and Ahrefs. You can’t go wrong with SEMRush if you require an eCommerce SEO solution for optimizing both your store for search results and your conversion rate. It’s a fantastic tool that offers you all the data you need to figure out which posts are performing well and which need to be improved.

Some of the world’s most well-known brands also use SEMRush. It’s an excellent option for keyword research, particularly PPC keywords. It also has options for both on-page and off-page SEO. You can use it to identify prominent keywords just like Ahrefs.


SEMRush Characteristics:

  • Positioning software
  • ZIP code-based hyper-targeting
  • Competitive intelligence reports
  • Google Data Studio integration

6. Moz Pro Site audit tool

In the SEO organic search industry, Moz is a household name. If you want to take Moz to the next level, upgrade to Moz Pro. Moz Pro is one of the best SEO tools for keeping track of your rankings. It provides you with access to a variety of research tools and resources that you can use to learn more about how to improve online stores’ ranking and inbound marketing in general.

It also comes with a 30-day free trial and is ideal for running seasonal product promotion campaigns.

Moz Characteristics:

  • Excellent research tool
  • Excellent section on resources
  • Notifies you of critical crawler issues.
  • Fantastic dashboard with comprehensive data on your overall SEO performance.
  • keyword difficulty
  • technical SEO audit
  • competitor analysis

Advantages of Using Ecommerce SEO Tools

There are numerous advantages to utilizing eCommerce SEO solutions. Among them are:

  • More precise reporting: You can quickly determine where your e-commerce store stands.
  • Determine content gaps: Using the performance of your competitors, you can determine content gaps.
  • These tools might also assist you in identifying important keywords to target.
  • Create a content strategy: An SEO platform or tool can assist you in developing target keywords, for a more effective content strategy.
  • Improve product descriptions: This is an excellent tool for improving product descriptions.
What SEO tools do you use for eCommerce

Why are these the best SEO tools for eCommerce stores?

These are the best SEO tools for eCommerce stores because they offer vital data such as A keyword’s difficulty, related keywords, and questions that must be high in order to rank in the top 10. As a result, you can see how you can apply strategies that work for your competitors in a more effective manner. In order to improve your SEO strategy, these tools offer plenty of quality data. an SEO tool for online businesses can benefit greatly from these tools. they feature domain overviews, site explorer, top SEO pages, keyword suggestions, content ideas, search volume, organic traffic, social media marketing, technical site audit, link building, and backlink data. E-commerce websites should use Optimizely. The content strategy, online store commerce, and intelligence they provide whether they are free SEO tools or paid

 Is SEO beneficial to eCommerce?

Yes! SEO is vital for eCommerce because it will help you rank higher and target important keywords. You may make it considerably easier for visitors to make vital purchasing decisions by optimizing relevant keywords on your website.

How do I optimize an eCommerce site for search engines?

When writing product descriptions or changing the content on landing pages, SEO can be helpful. You should also optimize the content on your eCommerce website and consider the technical aspects.


Ecommerce SEO tools are essential for any business aiming to grow. They are important for the optimization of search engine results, improving site visibility and search engine ranking, and more. These tools can be used to increase traffic to your website, which can lead to higher conversion rates and greater revenue. With this blog post, We introduced you to some of the most popular e-commerce SEO tools and how they can help your business.

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