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Rank tracker vs SEMrush – Which is the best in SEO?

by Nadine
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Rank tracker and SEMrush are two SEO tools of this type that have nearly identical functions.

Both solutions provide a useful collection of tools for digital marketers, allowing them to apply competitive strategies and track their progress to improve SEO health and achieve a higher SERP ranking.

Let’s examine the characteristics of SEMrush Vs. Rank Tracker using simple utility settings.

What is Rank Tracker?

Rank tracking is one of the most important yet underappreciated aspects of optimizing your site for search engine algorithms. Rank Tracker is a tool that can be used to evaluate ranks and uncover relevant keywords, as well as to audit your website and verify the health of your backlinks.

Rank Tracker’s Features

The rank tracker has the following characteristics.

Rank Tracker's Features

1- Rank Monitoring

You can receive a fast overview of the most important SEO KPIs by using the rank tracking feature. It tracks fluctuations in ranking changes frequently and provides you with real-time data. You can quickly monitor the results of your SEO activities and make the required competitive decisions to increase your SERP ranks. The rank tracker shows you the rankings of your pages, competitors, critical metrics, keywords, and other important factors.

2- Keyword Finder

Search Engine Optimization relies heavily on content. Incorporating major relevant keywords relating to your offerings and brand is the greatest method to make it work in your favor. You must first locate relevant keywords to integrate them into your content, which the rank tracker’s keyword finder will assist you with. All you have to do now is type in your seed term and choose your country/language. You’ll get extensive information on keyword difficulty scores, specific search volumes, current trends, PPC and CPC competition, and a list of other related keyword suggestions to use in your content.

3- SERP Checker

You may identify SEO possibilities with the help of the SERP Checker tool by simply entering primary or seed keywords and selecting the place you want to target into the SERP Checker. You’ll get location-specific search results right away, allowing you to see whether our website can rank for a specific set of keywords in the specified place.

4- Actionable SEO Tasks

It provides you with a step-by-step plan to follow to improve your search results. Setting up, doing on-page SEO, strategizing & curating quality content, and much more are all part of the process.

Actionable SEO Tasks

5- SERP Simulator

The SERP Simulator gives you access to the search results’ URL structure, meta descriptions, and title tags. It also makes some practical recommendations for optimizing your meta descriptions and title tags to attract more high-quality visitors and enhance conversions.

Rank Tracker’s Benefits

The rank tracker offers several benefits, including the ability to monitor the performance and progress of your competitor’s SEO strategy. Here are some of the advantages of using the rank tracker tool:

  • Rank trackers scrape search results to get current real-time data from the web.
  • Tracks are ranked in almost all search engines and locations around the world.
  • For quick decision-making, data can be easily filtered and sorted.
  • Assists you in determining which web pages and keywords are ranking high in the SERPs.
  • The use of a line graph provides insight into the ranking history.
  • Allows you to search for many terms at the same time.
  • This plugin enables you to connect to Google Analytics.

Rank Tracker’s disadvantages

The disadvantages of employing a rank tracker tool are minor and should have no bearing on your selection. The following are some disadvantages of utilizing the rank tracker tool.

  • It is not a computer-assisted procedure.
  • It can be difficult to keep track of rank fluctuations if you are a beginner.
  • You can only feed data to one client at a time.

Rank Tracker Prices

There are four pricing options for Rank Tracker: beginner, double data, quad data, and hex data. The beginning bundle, on the other hand, costs $14.00 per month and is recommended for beginners. The hex data is priced at $167.00 a month and is ideal for agencies. You can assess your needs and select the package that best fulfills them.


 SEMrush is one of the most widely used SEO software packages on the market. Whether you’re just starting in SEO or a seasoned pro, SEMrush has something new to offer, catering to a variety of demands at various levels of SEO. It comes with a variety of tools to help you start SEO from the ground up and track conversions effectively.

SEMrush features

SEMrush features

1- Position Tracking

You may see the daily rankings of websites and the keywords they rank for by using position tracking. Keyword and domain tracking, geographical location comparisons, locating local rivals and tracking their performance, project device kinds, and reporting on feature snippets are all features of the position tracking tool.

2- Checker for On-Page SEO

The on-page SEO checker allows you to evaluate your site’s on-page SEO score and make recommendations for how to enhance it. Keyword recommendation, goal content length, backlink probability, keyword density, and other aspects of the tool’s advice are just a few of the ways it might help you improve.

3- Content Template for SEO

The tool provides you with useful information such as text length suggestions, readability score & overview, supporting keyword suggestions, potential backlink opportunities, and where and how your competitors are using the target keywords to create high-quality content that can rank well in the SERPs.

4- Insights into Organic Traffic

It provides consumers with a comprehensive dashboard that includes data from your search panel, SEMrush account, and Google Analytics. It contains useful data such as average session length, click-through rates, SEMrush ranking, organic keyword volume, bounce rate, unique clicks, and a site heat map.

5- Site Audit 

The site audit tool provides you with a categorized list of issues that explain why your site is performing poorly. Your website’s SEO efficiency will be improved once you’ve rectified all of the issues discovered during a complete site audit.

SEMrush’s Benefits

Here are some of the benefits you can get from using Semrush:

  • Allows you to quickly manage and track your organic rankings.
  • Create PPC campaigns that are goal-oriented, data-driven, and competitive.
  • It aids in the advancement of your content game.
  • Provides you with detailed, simple reports to help you make better and faster decisions.
  • Analyze and track the effectiveness of social media.

SEMrush’s disadvantages

The following are a few drawbacks to using the Semrush SEO toolkit:

  • Provides information about only one search engine, Google.
  • It is a tad pricey when compared to its competitors.
  • Because the interface isn’t responsive, you can’t use it on your phone.
SEO services websites

SEMrush’s pricing

A seven-day free trial is included. The pricing packages are divided into three categories: pro, guru, and business. The pro plan, which costs $120.00 a month, is ideal for newcomers and small businesses. The guru plan, which costs $230.00 per month, is designed for agencies and consultants. The business plan is ideal for large agencies and businesses, and it comes at a reasonable monthly cost of $450.00. SEMrush also offers bespoke programs that are tailored to your specific requirements.

Rank tracker vs SEMrush CONCLUSION

Choosing the most useful SEO tool might be tricky. A good SEO tool should be affordable and include features that can help your online business grow. according to this article comparing Rank tracker vs SEMrush, both are great tools, but if you are a startup you may start with a rank tracker starting plan, which is affordable for beginners. and if you are a professional, Semrush could be the choice, Because it supports multiple projects at the same time. Good luck.

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